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Obsidian One's Journey to Growth: Leveraging Business Support

Overview

Obsidian One, founded in 2016, is a design and engineering solutions provider aimed at offering innovative solutions to various industries. The company was established by Yussuf Hank, who has over 30 years of experience in the FMCG, packaging, materials handling, and marine industries. As a beneficiary of the Damen Shipyards Cape Town (DSCT) Enterprise Development Programme, Obsidian One received targeted business development support interventions over a six-month period that led to job creation and securing multiple new business opportunities.

 

Challenges

Despite Yussuf’s extensive expertise, Obsidian One faced challenges in visibility, professional branding, and securing continuous business opportunities. The lack of a strong online presence and professional branding hindered the company’s ability to attract and retain clients and showcase its capabilities effectively.

 

Solution

Recognising the need for support, Obsidian One enrolled in Damen Shipyards Cape Town (DSCT) Enterprise Development Programme, implemented by Zevoli Growth Partners. The programme’s interventions were tailored to address the company’s specific pain points. First, the focus was on enhancing Obsidian One’s digital presence and branding. A professional website, email addresses, and social media platforms were established, creating a cohesive online identity for the business which also projected a credible image to potential clients.

 

Simultaneously, Yussuf underwent personal and professional development through intensive business coaching sessions. These sessions proved invaluable in addressing his limiting beliefs, boosting his confidence, and instilling a growth mindset. Through introspection and guidance, Yussuf gained the tools to explore new leads and business opportunities beyond his comfort zone. The coaching sessions allowed Yussuf to make sound decisions aligned with ethical business practices.

 

Results

The coaching sessions not only transformed Yussuf’s mindset but also provided him with practical strategies to navigate the business landscape. He learned to value his expertise, set boundaries, and maintain emotional maturity when dealing with unfamiliar situations. As a result, Obsidian One witnessed a surge in potential leads, a testament to the practical application of Yussuf’s newfound skills.

Recognising the importance of compliance, the Enterprise Development Programme ensured that Obsidian One Addressing past accounting issues related to VAT registration, ensuring that the business operated as a compliant and responsible entity. The creation of a website email address, branding allowed the business to have a professional identity.

 

Impact

Within just three months, the impact of the interventions became evident. Obsidian One hired a new staff member and secured multiple new contracts, capitalising on Yussuf’s enhanced business acumen. The coaching sessions provided by the programme directly impacted the business by enabling Yussuf to confidently pursue opportunities outside his comfort zone and make sound decisions aligned with ethical business practices.

 

Notably, the programme’s assistance extended beyond business coaching and branding. The combination of digital marketing, branding, business coaching, and compliance support provided Obsidian One with the tools to unlock its full potential and position itself as a formidable player in the competitive market. Yussuf acknowledged the programme’s role in helping Obsidian One achieve visibility and compliance within the industry, enabling Obsidian One to secure new work and an increased scope of projects.

 

Overall, the Damen Shipyards Enterprise Development Programme provided Obsidian One with the necessary tools, guidance, and resources to address key challenges, enhance visibility, and position the company for growth. Obsidian One’s case study serves as a testament to the transformative power of targeted business support. By addressing the company’s challenges comprehensively, the programme empowered Obsidian One to pave the way for sustainable growth and success.