While Enterprise and Supplier Development (ESD) has played a critical role in the development of many Micro, Small and Medium Enterprises (MSMEs), dependency on a single dominant industry in rural communities has left many MSMEs caught in a trap of survival. Agriculture and mining are historically predominant industries in rural South Africa. Prioritising the exploration of large areas of South African land for natural resources to mine has restricted access to available land for agricultural purposes, shrinking the diversity of value chain industries in which MSMEs need to operate.
Typically, mining has a defined life cycle and lifespan. Accordingly, it is crucial not to lose sight of the fact that the economic viability of rural towns is best secured through the sustained stimulation and support of local businesses that offer core products and services with relevance across multiple industries. Today, most people living in rural communities are not self-employed farmers but rather those who depend on limited employment opportunities with a handful of dominant employers (e.g., mining houses, renewable energy projects, retail industry and government) as well as social grant recipients. Although medium-term with a heavy footprint and geographically fixed capital investments, mining can have a massive social, environmental, and political impact on surrounding communities.
The good news is that mining stimulates significant economic benefits, but the bad news is that mining can cultivate dependence on a single industry by displacing existing previous industries within rural communities.
Such dominant industries in rural areas have an obligation to make the circle bigger and reduce the single industry dependence trap. This must be done through a balancing act that needs to be struck by developing MSMEs that are aligned to the business’ value chain across the life of the corporate’s local operation. This includes focusing on those MSMEs capable of long-term benefit even after local operations shut down in order to develop the resilience of rural communities and their economic activities. This dual approach has both supplier development benefits through the former approach and enterprise development outcomes through the latter method.
For potential suppliers, procurement opportunities should be more inclusive of MSMEs, particularly in respect of routine commodities that are non-critical, low profit impact and low supply risk by definition. Committing to making such opportunities more accessible to MSMEs is critical as these opportunities are currently not well placed to ensure that MSMEs develop skills and offerings that are core and critical, thus risking sustainability as routine products and services become highly commoditised. Instead, a collaborative approach at identifying leverage commodities (high profit impact, low supply risk) can start to chip away at the single industry dependence, particularly in communities where there is a presence of more than one dominant industry, such as mining and renewable energy.
Mind the gap
Empowering MSMEs to move to the next level is what ESD is all about; both in terms of improved operational efficiency and increased procurement opportunities. This starts with larger organisations recognising that it is extremely difficult for MSMEs to have mastered the art of everything that relates not only to their offering, but also to the science of running a successful business, and then using ESD to address these challenges and close that gap. This cannot happen if large mining organisations continue to afford the strategic opportunities to the same handful of preferred suppliers. This leaves smaller businesses to continue eking out a living on low risk and often low value opportunities, despite their potential to transition to a product or service that is more closely aligned to their core business or a more innovative service. This is usually the case where mining companies lack the patience or appetite to remove their commercial hat when putting on their ESD hat; thus, not giving warranted consideration and more attention to the community socio-economic impacts of the inevitable journey to closure for the MSME.
Unlock growth incrementally
Perseverance on the part of larger organisations is necessary in bucket loads to grow a small business systematically and incrementally, because it must take place in a process that uses one lever to push another. As important as it is to identify the capacity and capability gaps in smaller businesses, it is equally important to identify the appropriate interventions to identify and close those that will transition their offering to one that has continued relevance to the corporate’s core value chain. This needs to be anchored by a commitment to build local human capital, focusing especially on the education, skills and experience of local MSMEs, to increase the resilience of all local businesses and their productivity and capacity for innovation.
Once those initial hurdles have been identified, an immediate procurement opportunity can be unlocked that fits with the MSME’s capability at that stage, whilst working towards ensuring that capabilities required to secure a more strategic opportunity are developed over time. If the MSME delivers well thanks to appropriate ESD interventions, a larger and more core procurement opportunity can and should be gradually unlocked with time as a result.
This balancing act of unlocking growth and sustainability on the development side, along with the value and type of the procurement opportunity that can be afforded to the MSME due to their development, requires a mental shift. When performed consistently, it becomes the most prudent way of stimulating local businesses participation within the supply chain in a more equitable fashion.
Win-win for everyone
ESD is an incredible opportunity for mining houses to pursue innovation and contribute to building resilient, sustainable communities. It is an opportunity to do things better and smarter, by tapping into the agility of high potential small businesses which are the heart of creative sustainable socio-economic solutions that enable the achievement of a positive and unshakeable legacy that will far outlive the corporate’s presence in the community.
Editorial contacts:
Zevoli Growth Partners
Malika Moloi
Marketing Manager
Tel: 011 100 4727
Email: malika@zevoli-growth-partners.local
Evolution PR
Charlote Hlangwane
Tel: 0768911464
Email: Charlote@evolutionpr.co.za